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Company Policies

Appointment Preparation

Please arrive on time and makeup-free.

Late Policy

Instagram users can view a short video on how to locate my private suite:

Clients have a 10 minute grace period before their appointment is cancelled. You must be seated at the 10 min mark, not parking. Clients that travel & utilize I-64 or any of the bridges & tunnels: It is recommended that you depart 1.5 hours before your appointment to account for stand still traffic, detours, accidents & construction. The PMU Parlor is not responsible for traffic issues that may impact your arrival time. I have to be respectful all my clients' time & cannot shift the entire schedule for late clients. Many clients schedule around work and family obligations. Arriving outside the grace period may result in a cancelled appointment & forfeiture of your deposit. 


You may cancel your appointment 48 hours or more prior to your scheduled appointment for no penalty. You will be offered one courtesy rebook at management's discretion. The original deposit is non-refundable. Late cancellations will require a new deposit to reschedule. Appointment availability would be based on what is currently available at that time. 

 No-Call, No-Shows

No-call, no-shows will be charged the remaining 50% of the service they are scheduled for and banned from booking.  


The Permanent Makeup Parlor does not accept walk-ins at this time. All services are by appointment only and require a deposit to secure.

New Calendar

The new calendar for the upcoming month will release no later than the 15th of the current month unless otherwise stated. 

Payment Plans

Clients who use Afterpay are responsible for the 6% fee charged by these merchants for the convenience of using their payment plan. The fee is due in cash before the appointment begins (rounded to the nearest whole dollar).

Example: PMU Brow Service $400: 400 x .06 = 24. $24 in cash is due on the appointment day. Clients enter into an agreement with the third-party payment plan merchant, not The PMU Parlor. Clients must contact Aftterpay directly with any questions or concerns. Please contact 757-204-1845 and request an invoice using this service. Click the link below for an overview of how the program works. 



Consumption of food & drink is NOT permitted within the studio. Bodily fluids are handled within the suite during permanent cosmetic procedures. Clients may consume food and drink in the lobby before or after their appointment


There is a no guest policy during brow treatments. This is applicable to parents, significant others, children & babies. Client's who require the assistance of a caregiver may contact us in advance to discuss plans for assistance during the appointment.  

Hybrid Henna Glam Brow Clients

Gently wash your eyebrows the day before your appointment. DO NOT scrub/over-exfoliate to avoid irritation. Clients with little to no brow hair should disclose this on the booking form. We want to ensure the right amount of time is set aside to service your brows.  

Permanent Makeup Clients

Please click here this blue link to read "Before and Aftercare"  instructions & what to expect during the healing process. A brow consultation e-mail will be sent to you within 48 hours of booking, unless you appointment is within 48 hours. 

Client Intake Paperwork

All clients will complete the necessary paperwork before their first scheduled appointment. The purpose is to customize services based on the information provided & screen for any contraindications. There are no exceptions to this policy. All paperwork will be kept on file for five years.  Files will be updated annually or when there is a change to your health and skin care products. It is the clients' responsibility to notify the brow artist if there are any changes to information listed on the form. Clients are asked to use integrity when responding as your answers will be used for treatment. The safety of all clients and healed results are top priorities for The Permanent Makeup Parlor.  On the appointment day, all clients will be required to sign a release of liability waiver before any service.

Required Forms

New clients for hair removal and/or hybrid henna Glam Brow:

 Visit the "Forms" page after booking your appointment to submit the required "Client Record Card" before you arrive. This is due 24 hours before your appointment or immediately, if booking a same day opening. Majority of the appointment is dedicated to your service/self-care. Please arrive prepared with this form completed.

Permanent makeup candidates should complete the applicable form within 72 hours of their appointment. 

 Click this link to access required forms:


Consultations are required for all services. It includes intake paperwork and a conversation about your brow goals, lifestyle and health history. I will evaluate your skin type/condition and screen for contraindications to determine if you are a good candidate. During this time the client and brow artist get to know one another and determine if they are a good fit. At the conclusion of the consultation, clients will feel more informed on what permanent makeup is, the expectations for healing & proper aftercare. 

Hair removal and/or henna consultations take less than 5 minutes and are not as extensive as permanent makeup consultations. Returning hair removal & henna clients will not be required to complete a consult every appointment. At the beginning of subsequent appointments, the brow artist will ask if there any changes to their skin, skincare or health.  

Foreign brow services are for clients who have previous permanent makeup (microshading/microblading) from another artists and are interested in a color boost or having the shape and/or color corrected/adjusted. These are handled on a case by case basis and only considered after a client has booked a studio consultation. It is necessary for the client to come in for a conversation with the artist and for a skin/ink evaluation. If accepted, there is an additional fee for foreign brow work. The booking tab will list current rates of all services. Please note: A scheduled consultation does NOT guarantee that previous permanent makeup will be accepted/worked over. 

***Please note: A  scheduled consultation does not guarantee you will be able to receive the desired service. Waiting an extended period of time may require a new consultation.***

Model Rates/Promotion Codes

Clients who book model rates or use model promotion codes are compensated with a credit towards the desired service in exchange for permission to use pictures & videos of their brow treatment. Models consent to the use of picture and video for marketing purposes in exchange for the discount. Marketing may include, but is not limited to Google, multiple social media profiles, business cards, hard copy portfolio books and the website. Please refrain from booking a model slot if you are camera shy, uncomfortable or do not want to be seen online. Clients in model slots who deny permission to use picture and video will have their service adjusted back to the standard rate, due immediately after the service. Arrive prepared to be filmed with your hair well groomed and no makeup on the forehead. Please bring earrings, a comb/brush and lip gloss. Lashes are preferred, but not required. 


Sensitivity Screening

Clients may request a sensitivity screen to permanent makeup & henna products prior to their brow appointment. There will be a $10 fee that covers supply costs. Although sensitivity screening is not required, clients will have to make an election to either request or decline this screening on their consultation paperwork. An uneventful sensitivity screening does not guarantee you are not allergic to the henna or PMU product. Clients are encouraged to talk to their medical provider about patch testing with an allergist if they desire more peace of mind.

Age Requirement

Permanent Makeup clients must be 18 years or older on their appointment day to receive PMU services. Validation is required with an acceptable ID that will be copied, front and back, for insurance purposes. Acceptable ID is a state issued driver's license, state issued ID, military common access card or a passport. It must contain your picture, issue date, expiration date and date of birth. A copy of the client's license or ID will be kept on file with their consultation forms and liability paperwork.



All sales are final for services rendered. Clients should contact staff as soon as possible with any issues. Please refer to the contact information section of our page for details.


Deposits guarantee the appointment for the client and artist. They are typically 50% of the service fee unless otherwise stated. Clients will be provided the link to self-book online. In rare cases an invoice may be sent to a client to secure an appointment. If payment is not received by the date and time listed within the invoice, the service provider reserves the right to cancel the appointment. Some promotions will require 100% payment upfront. This will be very clearly stated in the rules, if applicable. 


Invoices may be sent to clients and are required to be paid by the date and time listed within the invoice or the service provider reserves the right to cancel the appointment and release to the public or move to the next client on the waitlist. The client will receive invoice payment reminders & notification of any cancelled invoices via e-mail and/or text message.


Customers have 7 days to return products they are unsatisfied with for a full refund. Items must be in good condition. After the 7th day the customer will only be able to receive a credit for a portion of the amount spent.

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